Writer, Creative Director, Musician, & Illustrator
San Francisco, California
Tag: advertising
Foolish marketers create their own “BalloonGate” in San Francisco
March 3, 2011 @ 10:44 am
“A publicity stunt for a new warfare-based video game sent local environmentalists to arms when a mass of balloons carrying advertisements for the game cascaded into San Francisco Bay.”
You don’t have to be an environmentalist to read about this in today’s SF Chron and, well, see red. Marketers concocting these misguided “viral” stunts are out of touch. It’s not just eco-warriors that see a balloon release as so much trash-generation and littering—it’s the majority of Americans who are living in a day and age of an unprecedented assault on their environment, food, air and water.
Advertising hall of shame
September 23, 2010 @ 10:03 pm
Sometimes I see advertising that’s so bad it actually upsets me. This week, IBM has been running full-page, full-color ads on the back of the Business section in the San Francisco Chronicle that are such a waste of money I have to wonder who at that company authorized it. I also have to wonder what ad agency spent the company’s so irresponsibly.
My featured article on TalentZoo.com: 'Copywriters Need Feedback, Not Prescriptions'
March 10, 2010 @ 8:27 pm
Edits happen. Where copy tends to get off track, though, is when the client (or manager) rewrites everything without reinforcing in any way their role as the informant and your role as the doer. Read my entire article here.